Floor Graphics – Utilize the most unused sign advertising space.  Floor graphics compliment and reinforce typical advertising methods at a much lower cost than conventional advertising displays.  Floor graphics are very cost effective for short term advertising campaigns.  Another factor that makes floor graphics so cost effective is that they can be applied/installed by anyone and do not require professional installation.  At Vision we use the highest quality grade floor graphic film products.  Floor graphic design can also simply be used as an eye-popping decorative floor displays rather than in promotional advertising campaigns or instructive floor signs.

The most commonly asked question we get about floor graphics vinyl film is:

What is the difference between the vinyl film used in floor graphics and the vinyl film used in vehicle graphics?

 • Both floor graphics and vehicle graphics vinyl products are made by the same companies – 3M and Avery Dennison.
 • Both floor graphics and vehicle graphics vinyl products are designed with the same base media, overlaminate and adhesive layer.
 • Both floor graphics and vehicle graphics vinyl products are installed using the same preparation and application methods.
 • Both floor graphics and vehicle graphics vinyl products are designed to be durable and washable.

The main difference between the two products is the chemical compositions of the 3 layer designs used in each product.  Some vinyl products like 3M Scotchcal IJ40C can be used for flat vehicle graphics, interior floors and general signs/POP.  Other 3M vinyl product lines are designed specifically for more flexibility and elasticity for curved vehicle and other surfaces.

In layman’s terms Floor graphics vinyl films are primarily designed for durability to withstand being walked on all day in high traffic areas while vehicle graphics vinyl films are designed primarily to withstand weather conditions.  Floor graphics film is also designed for both indoor and outdoor applications and use.  The basic design is the same for these products with the unique elements within the product lines being the grades, durability, elasticity and flexibility.

The bottom line is both floor graphics vinyl film and vehicle graphics vinyl film are the same product with variations in the individual specific product lines that are made.  Floor graphics are much easier to design and simpler to install than vehicle graphics.

Amazing new vinyl technology allows for floor graphics to adhere to almost any surface including brick and stone and even carpet.  Typical durability of floor graphics is 6 months indoors and 3 months outdoors.  Floor graphics are perfect for point of purchase (POP) advertising, specials and added walk in traffic.

Vision is a leading provider of vinyl graphics products in the Washington DC Metro area.  Over 10,000 businesses served in Virginia, Washington DC, Maryland and West Virginia. VA, DC, MD, WV.

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Categories: Floor Graphics – Floor Logos – Floor Graphic Design

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